Web Design And SEO For Contractors And Realtors.
People are going online to look for homes and to find realtors, and the trend is becoming more popular. More than 80% of home buyers view the websites relating to real estate’s as the most important source of information recent surveys have shown. About 40% of home buyers also look when hunting for a house. This show there’s a lot of opportunities online and realtors should take advantage of the potential. Real estate professionals should also take advantage of the traffic.
Several steps can be taken by people in the real estate to optimize their real estate sites. One of them is to have target local keywords. Various surveys suggest that a majority of home shoppers begin their search by keying in a local key word. Homes for sale, real estate, real estate agent, and realtor are some of the terms that can be used to optimize the website . The words should be made to appear throughout the site. However, the local keywords incorporated should be made into content that is useful to potential home buyers.
Optimizing real estate site can be done by writing blog posts on homes that the business wants to sell. Even when a real estate company has many listings, there are properties that are a priority. writing blogs about those particular properties is one way to attract traffic. A particular property’s address that buyers will be looking for in the search engine should be the target of the blog. Meta description, title tag, alt tag on photos, file name on photos and the content are some of the keywords to be utilized. About two hundred words should be developed to describe features of the home in addition to a standardized description for the content description.
The use of photos and videos is another aspect that needs consideration in developing the real estate websites. The reason for this is that they are important on all sites and more so to real estate sites. A video tour by the prospective home buyers enable them to have a feel of the homes they intend to buy. It is vital to capture the property testimonials in addition to videos. Research has shown that when a video is embedded on a website page, traffic of inbound link increases by three times.
Having the website designed to work on mobile devices is the fourth aspect. Home buyers are increasingly searching for real estate on their mobile devices according to research statistics. More than 80% of home shoppers use their mobile gadgets in their home buying process according to online researchers. The web design for the real estate business should have a responsive design to mobile devices.